26 May 2007

We Won!

BBC: Mars gets veggie status back

Mars has abandoned plans to use animal products in its chocolate, and has apologised to "upset" vegetarians.

The firm had said it would change the whey used in some of its products from a vegetarian source to one with traces of the animal enzyme, rennet.

Mars said it became "very clear, very quickly" that it had made a mistake.

"There are three million vegetarians in the UK and not only did we disappoint them, but we upset a lot of the consumers," [Mars said].


The Learned Pig applauds Mars's correction of what was indeed a grave mistake. Granted, this change of heart was induced by a threat to profits rather than a moral epiphany, but at least now I won't have to support the veal industry when I buy a Milky Way.

Now, if we can only get Junior Mints to stop including gelatin in their recipe, we'll be all set.

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