14 May 2007

Two H, One O, No Matter What You Pay For It

What's in a name? That which we call Dasani
By any other name would taste as refreshing....


Truly the biggest triumph of coporate marketing in the past 10-15 years has been the rise of the bottled water industry. Every day, millions of suckers buy water for a cost that is several thousand times its actual value, just because it comes in a plastic container and has some artist's depiction of a mountain spring on the label.

Guess what? The water that comes out of my tap is H-O-H, just like the water they're buying. It has the same nonexistant taste, the same chemical composition, and the same thirst-quenching properties. Except I get it for free.

We don't live in Russia, people. The water is safe. Buy a Brita filter, fill it up a few times a week, and stop shelling out piles of cash for the cheapest and most abundant liquid on Earth.

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