02 February 2008

Bag It

Every two minutes, one million plastic bags are used worldwide. That's 42 billion bags per month. Yes, you read that correctly. About 100 plastic bags are used yearly for every person on the planet.

Because of their flimsiness, most people dispose of plastic bags after one or two uses. Because of their chemical composition, the planet is stuck with them. You may have only needed it to carry your Cheerios, bread, and milk to your car that one night, but that bag will sit on the face of the Earth for a long, long time.

We live in a bagging culture. In America, there is a tacit understanding among all retailers that transactions only become complete when the purchased item is placed in a plastic bag for the customer.

It's always unnecessary, and sometimes it's downright stupid. You go into a music store, and buy a CD. They place it in a bag that is only slightly larger than the CD itself. Is it supposed to be easier to carry the CD in a little bag than it is to just carry the CD in your hand?

I was once in Staples, and bought a tube of superglue. It weighed 0.7 oz. They tried to give me a tiny bag for it. The bag probably weighed half as much as the purchase itself, and would have afforded me no advantage whatsoever in transporting the burdensome item all of the fifty feet to my car. (I put it - how did I ever think of this? - in my pocket instead.)

The fact of such prepostorous wastefulness is apparently lost on retailers, who will rush to bag any item, no matter what the size or shape or weight, once you've bought it.

It need not and should not be this way. Take the case of Ireland, as reported in this article by the New York Times:

In 2002, Ireland passed a tax on plastic bags; customers who want them must now pay 33 cents per bag at the register. There was an advertising awareness campaign. And then something happened that was bigger than the sum of these parts.

Within weeks, plastic bag use dropped 94 percent. Within a year, nearly everyone had bought reusable cloth bags, keeping them in offices and in the backs of cars. Plastic bags were not outlawed, but carrying them became socially unacceptable — on a par with wearing a fur coat or not cleaning up after one’s dog.

“I used to get half a dozen with every shop. Now I’d never ever buy one,” said Cathal McKeown, 40, a civil servant carrying two large black cloth bags bearing the bright green Superquinn motto. “If I forgot these, I’d just take the cart of groceries and put them loose in the boot of the car, rather than buy a bag.”

Today, Ireland’s retailers are great promoters of taxing the bags. “I spent many months arguing against this tax with the minister; I thought customers wouldn’t accept it,” said Senator Feargal Quinn, founder of the Superquinn chain. “But I have become a big, big enthusiast.”

It's not hard. It really isn't. I started keeping canvas tote bags in my car a couple of years ago, and I haven't used a plastic bag since.

People are lazy, though, and have come to feel entitled to a useless bag as part of their shopping experience, so we need a tax like Ireland's. Of course, at the beginning, customers and shopkeepers alike will whine. But they will change their minds. Soon retailers can stop ordering bags, and shoppers will forget why they ever put up with the annoying things clogging up their trash in the first place.

America needs such a tax more than anywhere else. It's this country that puts a gallon of milk in two plastic bags, instead of having you just carry the jug by the handle (which is, presumably, designed for carrying). It's this country that puts items into a tiny bag when they could just as easily go into your pocket. And it's this country that will set the record in leaving behind these flimsy monuments to shortsighted indolence and stupidity.

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