"Sales Event"

Since when did selling cars turn into an 'event'?

Most car commercials you see on TV have a sentence that never deviates from this formula: "The (insert corporate name here) sales event: on now at your local (insert corporate name here) dealer." I suppose 'sale' doesn't sound exciting enough anymore.

And that's not all. Lexus, who seem to have a peculiar knack for pompous indulgence in their advertising, apparently now find the 'sales' part of the formula too pedestrian; I saw a Lexus commercial recently that simply announced "The Event."

"The Event"? How nauseatingly pretentious. I guess this is what marketing executives are paid for, though: to make selling cars sound like a black-tie ball at the royal palace.